BUICK: Cam Newton vs. Little Kids!

This is the basic template for a Super Bowl commercial: celebrity + cute kids + easy premise: what if Cam Newton played football against a bunch of tots? It’s a straight rip on the old Saturday Night Live Peyton Manning commercial, where Peyton hounded and harangued a bunch of six-year-olds, but without the menace. (Facebook America would just LOVE an angry Cam Newton barking at little munchkins.) Anyway, nice concept, decent execution, awkward stingers to close it, overall not an embarrassment … yeah, this is the Buick of Super Bowl commercials.

Athletes In Action!

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